Stickers

While a design intern at Breaker, I was tasked with designing a custom set of Giphy stickers for the brand that could be used on Breaker’s social media—specifically their Instagram stories. First, our creative director and I sat down and made a list of the CTAs and messages that would be useful; things like “Available Now on Breaker” and “Breaker Approved”. I then created a visual identity for the sticker pack that drew from the color palette and identity of the existing brand, but was expanded to feel more fun and playful for Instagram.

CONTACT SHEET

ANIMATED STICKERS (6 of 20)

LIVE-ACTION STICKERS

In addition to the illustrated stickers, our creative director and I thought it would be fun to create a set of live-action stickers of some of our employees. I set up a green-screen studio and asked some of our colleagues to come up with a short movement or gesture they felt captured their personality. I then turned these short videos into transparent gifs and overplayed text that felt funny and/or relevant to the action they chose.

Before the stickers could be uploaded to Giphy, our I had to go through the process of getting our brand’s Giphy channel verified. Without a verified channel, our stickers would not be searchable in Instagram and therefore couldn’t be used. Once the channel was approved and verified, the stickers were uploaded, and they can now be used for free by anyone and everyone. Just search “Breaker” when adding stickers to your Instagram stories (and Snapchat).

The stickers, as of this writing, have been viewed a total of 36.7 MILLION times.

CREATIVE DIRECTOR: Jennifer Mauric

BREAKER’S LINKS:

TOOLS USED:

Photoshop, Illustrator, After Effects, Premiere, Lightroom